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The program for people pretending to be fine.

Fine is a lie.

You've said “I'm fine” so many times you can't tell if it's true anymore. Tired in a way sleep doesn't fix. Sunday night dread. Weekends that don't touch it. Some part of you already knows. This is what I did about it.

You're not lazy. You're not broken. You're stuck.

$197 USD one-time. No subscription.

1

Day 1

Fine Is a Lie dashboard showing your daily progress

What You Get

The structure does the lifting.

50+ExercisesNot videos you half-watch
10Minutes a dayLess than a podcast episode
30Days of full structureNot a drip feed

No ads. No subscription. No upsells. No watered-down free tier.
One-time price. Every exercise included.
60-Day Money Back Guarantee. Finish all 30 days. Email us within 60 days if it didn't help.

How It Works

Made for the version of you that’s running on empty.

You’ve tried. You’ve read the books, made the lists, downloaded the apps. The problem isn’t knowing what to do. It’s doing it when you’ve got nothing left. This is built for that.

One thing. Today. Then tomorrow.

Each day: one lesson, one or two exercises, one clear outcome. Most days take about 10 minutes. A few deeper sessions run 15–20. No scrolling to choose. No deciding what you feel like doing. You open the app and the next thing is there.

Built to do, not to watch.

You write, reflect, and practice right in the browser. Not videos you half-watch while checking your phone. Active practice is how things stick, especially when motivation is gone.

Built to hold up on the bad days.

Streaks, XP, badges. Not gimmicks. They’re for when the day falls apart. And it will. Motivation fades. Systems do not.

What 30 Days Actually Looks Like

Four weeks. Each one builds on the last. By Day 30, you’re not white-knuckling anything. You’ve built something that holds up without willpower.

1

See the Real Picture

Map where you actually are. Name the patterns. Stop guessing why you feel the way you do. Nothing to fix yet. This week is naming it.

2

Build Momentum

Small actions, repeated. Not because you feel like it. Because the structure is doing the lifting. In my experience, people often notice decisions start feeling less expensive around this point. Individual results vary.

3

Pick a Direction

Keeping every door open costs more than it looks like it does. This week, one path. The relief of that can surprise people.

4

Lock It In

Turn what worked into your default. The goal: something that holds up on the days you don’t feel like it. Because those days are coming, and you’ll be equipped for them.

See what's inside.

Every day, you open the app. One thing to do. Then you close it.

Exercise
Wheel of Life exercise with colorful radar chart

60-Day Money Back Guarantee

Finish all 30 days.

If you complete the program and don't think it was worth your money, email us within 60 days of purchase.

We'll process a full refund to your original payment method within 7 business days. No forms. No hoops. No guilt trip.

You keep the program either way.

This is an additional refund offer. It does not limit your rights under the Australian Consumer Law or any statutory consumer guarantees that apply to you.

Pay once. Lifetime access.

No tiers. No upsells. No month-after-month drip. Full access.

First 100 founders only

100 of 100 founder spots remaining.

Founder pricing closes after the first 100 founders. Standard price will be $297 USD. Founders keep their pricing locked per Terms. Founders also receive the iOS app at no additional cost if and when released.

$297 USD$197USDone-time

Final price shown. No additional tax added at checkout.

30 daily video lessons
50+ interactive exercises
8 daily recurring practices
Private journal for honest reflection
Works on any device: phone, tablet, or laptop
Full gamification system (XP, streaks, badges)
Before/after dashboard. Track the change you may not feel day-to-day.
Founders receive the iOS app at no additional cost if and when released
60-Day Money Back Guarantee

60-Day Money Back Guarantee

Finish all 30 days. If it didn't help, email us within 60 days for a full refund.

This is an additional refund offer. It does not limit your statutory consumer rights.

Secure payment via StripeInstant access after purchase

Fine Is a Lie is a personal development program, not therapy or a substitute for professional mental health care.

Billed in US dollars; your bank may apply a currency conversion fee. Seller: 360 Maker (ABN 44 137 669 949), Australia. Not registered for Australian GST. No GST, VAT, or sales tax is included or collected.

I didn't build this from a business plan.

I built this from rock bottom. Here's the honest version.

Somewhere in the first few weeks, something started to shift.

A few years ago, I was earning six figures for the first time in my life. The kind of money where people stop asking if you're okay because they assume you must be. Here's what successful actually looked like: I had alarms set during the night, not to wake up but to check work messages. I had panic attacks before walking into the office. I told no one. Because I'd gotten so good at saying "I'm fine" that I couldn't tell the difference between coping and collapsing.

Then someone I trust asked me how long it had been like this. I didn't have an answer. That question broke something open. So I walked away. The job, the salary, all of it. And then I fell apart properly. There were weeks where the biggest thing I did was move from the bed to the couch. I was supposed to be the one who had it together.

So I did what any desperate person does. I tried everything. Therapy was part of the picture. But I also needed something concrete for the day-to-day. I spent two months pulling apart the research. Small habits. Daily structure. Nothing fancy. Tested everything on myself. Most of it was garbage. But some of it actually stuck.

Somewhere in the first few weeks, something started to shift. Not fixed. That's not how it works. But functional. Making decisions. Getting out of bed with a reason to. Doing things because I wanted to, not because I was supposed to. It took me months of trial and error to piece it together. The program is what I wish had existed then, compressed down.

Fine Is a Lie is the program I wish had existed when everything fell apart. Every exercise, every prompt, built from what actually helped me move forward. Not theory. Not platitudes. The real stuff.

It's 10 minutes a day, and the structure does the heavy lifting. John

This is John's personal experience and is not a guarantee of any specific outcome. Individual results vary. Fine Is a Lie is a personal development program. It is not therapy, not medical treatment, and not a substitute for professional help with burnout, depression, anxiety, or any health condition.

This Is Not for Everyone

Honestly, I'd rather lose a sale than waste your time.

You want a pill, not a process. This takes 10 minutes a day for 30 days. If you're not willing to commit to that, save your money until you are.

You want someone to hand you a life plan. Fine Is a Lie gives you the tools and exercises to build one yourself. I don't tell you what to do with your life. I give you the structure to figure it out.

You're managing a diagnosed mental health condition that needs professional support. This program works best alongside professional care, not in place of it. If you're unsure, check with your therapist or doctor first. If you're in crisis right now, please talk to a professional or contact your local crisis helpline (visit findahelpline.com for international support). This will be here when you're ready.

If you're in crisis right now, please reach out: call 988 (Suicide & Crisis Lifeline)

Still deciding?

Here's what people ask before they start.

You Already Know.

You've been thinking about it for a while. The question isn't whether you're ready. It's whether you're willing to find out what moves.

Results vary based on individual effort and circumstances.

Notes from John.

Short honest notes from John on getting unstuck. Written by the founder. Not a pitch.

Short email series. No ongoing newsletter. Unsubscribe any time.